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950 Third Avenue, 16th Floor
New York NY 10022
United States

Office Phone: (212) 752-8338
Fax: (212) 752-6082
Website: PadillaCRT.com
crttbuzzbin.com/


Greg Tarmin
Managing Director
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Overview

PadillaCRT is one of the top 10 independent public relations and communications agencies in the country, formed through the acquisition of CRT/tanaka by Padilla Speer Beardsley. The firm helps clients engage and inspire stakeholders in the health care, food and beverage, consumer goods, financial services, manufacturing, technology, agribusiness and recreation sectors. PadillaCRT has specialized talent in branding, research, corporate and investor relations, creative, digital, crisis management, social media and mobile communication, and is a founding partner of the Worldcom Public Relations Group, a partnership of 100 independently owned partner offices in 133 cities on six continents. PadillaCRT clients include 3M, BASF, Barnes & Noble College, Cargill, Charles Schwab, Ditch Witch, Girl Scouts of the USA, Hass Avocado Board, Land O’Lakes, Merck, Rockwell Automation, RTI Surgical, SAP, UnitedHealth Group, U.S. Highbush Blueberry Council and Wines from Rioja (Spain). The agency’s website is www.padillacrt.com.

Client Successes

Mentoring a Market in Pain

For years, Credit.com was quietly giving consumers access to knowledge surrounding credit, including educational materials and information on credit products and services. However, neither the company nor its stable of experts were broadly recognized as a go-to source for credit and personal finance expertise.

PSB New York was retained to increase Credit.com’s visibility in the marketplace and establish it as a market and thought leader in personal finance education.

The campaign resulted in more than 1000 placements in the first year in top-tier national broadcast, radio and print outlets such as USA Today, FOX News “Fox & Friends,” Time Magazine, CNN, Newsweek, and The Wall Street Journal.

Industry Expertise

  • Technology
  • Business-to-Business
  • Electronics
  • Financial Services
  • Government
  • Health Care/Medical
  • Not-for-profit
  • Transportation

PR Specialties

  • Financial/Investor Relations
  • Public Affairs
  • Brand Development
  • Community Relations
  • Crisis Communications/Issues Management
  • Event Management
  • Management Consulting
  • Marketing PR
  • Media Relations

Other Specialties

  • Marketing
  • On-line Marketing

Practice Groups

Market Intelligence

(Excerps from Managing Director Mike Greece’s “Tempering Public Opinion in the Internet Age” article in PRSA’s “The Public Relations Strategist”, Winter 2008) "Enter the Internet Age. Not only does everyone have opinions, but they have been supercharged in their velocity, intensity and frequency by the increasingly ubiquitous World Wide Web. Like drinking from a fire hydrant, publics now can continuously and instantaneously consume mass quantities of information that fortify and often mutate a continuous array of opinions. “Publics” in general today wield robust and daunting opinions making their voice and actions on the global PR stage akin to “The Incredible Hulk” on roller skates. More important, the empowerment afforded by the net has made everyone an “expert". But eventually, old standards of fact-based, community consensus will prevail when assessing who IS the expert and what information is reliable. Ultimately, bad information will be labeled as such and the general public will filter out those who think they are experts from those who actually are. Today, as in years past, individuals will become the arbiters of truth,. More than ever, PR professionals can serve the vital function of guiding the process.