Partners

Overview

Finese PR is a boutique communication consultancy headquartered at New Delhi, India, offering PR services across India. Set up over a decade ago in 2000, Finese PR provides all aspects of Public Relation Services to its Clients across India.

Working across sectors for the past decade, Finese PR has designed effective Public Relations, Investor Relations, Digital PR and Public Affairs Campaigns for its clients. Finese PR campaigns have not only enhanced the recall of clients amongst the target audience but have also resulted in policy level changes and intervention at the government level.

Finese PR has not only worked with clients in the traditional sectors but has also been successful in creating space for new sectors in the Indian Media. At Finese PR, we not only work with large corporates but also love the challenge of working with relatively newer players and start ups. Finese PR, through Public Relation campaigns in India, has had the privilege of creating, nurturing and repositioning brands.

Client Successes

Impacting policy to benefit retail investors

One of our clients is CNI Research Limited, a listed research house on India’s biggest bourse, Bombay Stock Exchange. CNI focuses on small and mid caps.

The stock exchanges in India had rules which have not changed over decades and were favourable to the large and institutional investors, often overlooking the retail investors. The problem at hand was to get the regulators to change these to increase retail participation and offer a level playing field to small investors as well.

The client was already creating research reports highlighting how these practices were detrimental not only to retail investors but also to the long term health of the Financial Markets.

Finese PR identified the key triggers to focus on and ensured that the correct pressure points were applied to create an audible noise amongst regulators and policy makers. Media and research analysts were targeted to ensure that a crescendo of noise was created.

The media was sensitized in such a way that it became an “everyman’s issue” and the vernacular media was effectively used to reach out to the masses. There were three long pending, policy level interventions that were created that helped the cause of the retail investors.

Industry Expertise

• Agriculture
• Associations
• Automotive
• Business-to-Business
• Consumer Products
• Education
• Financial Services
• Food/Packaged Goods
• Technology
• Telecommunications

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Financial/Investor Relations
• Management Consulting
• Marketing PR
• Media Relations
• On-line PR
• Public Affairs
• Public Offers

Other Specialties

• Marketing
• Other
• Print
• Web Services

Market Intelligence

India is a large country with more than 15 main languages, 5000 plus publications and a large number of electronic media channels. It is a country where the print media is still flourishing with one or more newspapers being launched at a national and regional level every month.

New Delhi is the political and policy capital of the country, which has the largest confluence of the media. Mumbai is the financial capital, the nerve centre of finance and stock markets in the country.

The mainline media in India is mostly headquartered in either of these two locations with bureaus in other prominent places.

Bangalore is the IT capital, with Chennai & Gurgaon playing catch up and Hyderabad is the bio-tech and Pharma hub. Chennai, Pune and Gurgaon(satellite to Delhi) are the main manufacturing hubs.