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Client Successes

BRI IPO communications

On September 2, 2003 the Government of Indonesia appointed Fortune PR as its PR Consultant to assist Bank Rakyat Indonesia (BRI) in the bank’s Initial Public Offering. The underwriters understood that the key to an effective marketing program was to position BRI investment story to investors and convincing them to place an order. Together with the underwriters, Fortune PR disseminated the positioning as such and the research-based positioning proved to be effective.
Outcome: All the publicity apparently had created market frenzy. When BRI opened the offering phase for customers, it had to stop in the first 1 hour for allocation was depleted. Customers queued up until the street. During the 6-city-road shows, early indications showed that the shares were 7 times oversubscribed. On the last day of offering, the tally was 14 times oversubscribed in both international and national markets. The price of the shares on the listing day was shot up to 137% of the nominal.
The program implementation met both program and communication objectives, i.e. enhanced company image, positive input from potential investors proven by the oversubscription, smooth IPO process internally and externally considering the then socio-political environment. The exercise was efficient with ratio of communication expenses to sales of 1.04%.

Overview

FORTUNE PR - Strategic Communications provides extensive services and at the same time ensures that our clients have frequent direct access to senior management. FORTUNE PR - Strategic Communications can - as a locally run business - offer operations sensitive to the market place here in Indonesia.

FORTUNE PR - Strategic Communications as a subsidiary of Fortune Groups, is able to completely fulfill the communication needs of your company. To us, communications is a result-oriented business, built on the principle of employing the highest grade specialist skills to provide top performance in all aspects. We are dedicated to providing our clients with high quality service.

Industry Expertise

• Automotive
• Consumer Products
• Electronics
• Financial Services
• Food/Packaged Goods
• Government
• Health Care/Medical
• Other
• Technology
• Telecommunications

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Financial/Investor Relations
• Marketing PR
• Media Relations
• On-line PR
• Public Affairs

Other Specialties

• Advertising
• Graphic Design
• Marketing
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

Indonesia is a nation in Southeast Asia. Comprising 17,508 islands, it is the world's largest archipelagic state. With a population of 222 million people in 2006, it is the world's fourth most populous country and the most populous Muslim-majority nation. Across its many islands, Indonesia consists of distinct ethnic, linguistic, and religious groups.

In the earlier 2008 Indonesian government announced Visit Indonesia Year 2008, with a mission to bring together business investment and tourism to come to Indonesia. The Government recently also facilitated many international events such as United Nations Framework Convention on Climate Change (UNFCC) to name a few.

Media freedom in Indonesia increased in this reformation era. The number of printed publications had increased significantly since 1998. There are hundreds of new magazines, newspapers, and tabloids including 10 national commercial networks television.

We believe that our services could contribute to your business and that cooperation would be a shared success. We would therefore like to present FORTUNE PR - Strategic Communications and its services to you.