Partners

Overview

Travers Collins boasts a distinct competitive advantage in the Buffalo-Niagara/Rochester marketplace by maintaining one of the few truly integrated marketing communications agencies in our region, combining one of Upstate New York’s largest concentration of public relations practitioners and one of the area’s most decorated creative shops.

Along with winning the most honors in the local Public Relations Society of America competition for 21 consecutive years, Travers Collins consistently wins as many or more awards than any other agency in the local ADDY competition and three times in recent years has simultaneously won Best of Show in both the PRSA and ADDY events, an accomplishment that highlights our integrated approach to marketing communications.

Travers Collins serves a wide variety of industries, with extensive experience and expertise in the food and beverage, health care, education, banking and manufacturing industries.

While we have a generalist public relations practice, Travers Collins & Company’s specialized capabilities include media relations and publicity, public affairs and issue advocacy, corporate communications, crisis communication and investor relations.

Client Successes

Unshackle Upstate tells Albany the State it's in

"Tell Albany the state we're in" was the tagline of an integrated marketing communications campaign developed to deliver a hard-hitting message that Upstate needed a break from New York’s antiquated and oppressive laws and taxes.

TC&C launched the multi-media campaign in a weeklong blitz culminating in the state capital where media events were staged to focus attention on the region's loss of jobs and population.

Capital insiders called it one of the most effectively branded advocacy efforts staged in Albany. Widespread media coverage forced the plight of Upstate's languid economy onto Downstate-dominated legislative agendas in a way never before accomplished.

Industry Expertise

• Automotive
• Business-to-Business
  • Construction/development
• Consumer Products
  • Consumer Electronics
• Education
  • Higher education
• Entertainment/Cultural
  • Digital Entertainment
• Financial Services
  • Gaming
• Food/Packaged Goods
• Health Care/Medical
• Other
  • Economic development
• Technology

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Marketing PR
• Media Relations
• On-line PR
• Public Affairs
• Public Offers
• Social Media

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

Is there a city in all of North America more misunderstood or stereotyped than Buffalo? Can you even mention the name without thinking or saying the word, "snow?" Read on.

Buffalo Niagara: where life works. Hassle-free living with lots of choices. All minus the crazy commute. Great outdoors, with four real seasons. Great indoors, with enough arts and culture to satisfy the highest-brow. Great schools that bring home straight A report cards. Great teams to root, live, and die for. Great people. Honest, friendly, help-you-shovel your-sidewalk people. Great character. Roll up your sleeves, work hard, and get things done character. Great Lakes, giving us a strategic bi-national location. Great minds, to build the industries on which the knowledge economy of the 21st century is based.

Buffalo Niagara is a place where life works for more than 1 million people. Buffalo Niagara Enterprise (www.buffaloniagara.org) makes it work for businesses relocating, expanding, and starting up in our region.