Our Clients


2 Oliver Street, Suite 901
Boston MA 02109
United States

Office Phone: (617) 536-3300
Fax: (617) 536-3180

Joan Schneider
President & Creative Director
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Thomas Ryan
Vice President
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Schneider Associates is an independent integrated marketing, public relations and digital PR firm recognized as a leader in Launch Public Relations®. We create innovative introductions and accelerate growth for new products, services, companies, communities and organizations.

What you really need to know about us is how we approach your business and connect you with customers and key stakeholders to build sales, grow brand equity, showcase thought leadership and position or enhance your reputation.

We’ve turned the traditional PR model into a sophisticated interconnected marketing and public relations consultancy that crosses all kinds of barriers – technological, social and generational. We apply the best of digital PR and marketing, social media and brand positioning strategies to create custom approaches for our clients.

Media relations is still a vital component of many of our campaigns , but we’re constantly exploring new media territories – have a look at the inspired campaigns we’ve crafted for our consumer, corporate, public affairs, digital/social and creative clients.

Client Successes

SA Helps Celebrate Baskin-Robbins 65th Birthday

For Baskin-Robbins’ 65th birthday, SA put a creative twist on the classic retirement party. On National Ice Cream Day, July 15th, Baskin-Robbins and SA held a “pink carpet” photo opportunity where the Baskin-Robbins VP of Marketing announced the retirement of five flavors.

SA provided a satellite feed, a media outreach campaign, a social media enhanced press release and a large photography menu from the event to ensure media coverage.

As a result, the 65th birthday event secured a lengthy broadcast segment with ABC World News Tonight with Diane Sawyer (#1 trending story on July 17).

Industry Expertise

  • Food/Packaged Goods
  • Education
    • Higher education
  • Business-to-Business
    • Construction/development
  • Consumer Products
  • Financial Services
  • Not-for-profit
  • Associations
  • Automotive
  • Chemical
  • Health Care/Medical

PR Specialties

  • Brand Development
  • Community Relations
  • Crisis Communications/Issues Management
  • Employee Relations
  • Event Management
  • Marketing PR
  • Media Relations
  • Public Affairs
  • On-line PR
  • Social Media

Other Specialties

  • Graphic Design
  • Marketing
  • Web Services
  • On-line Marketing

Practice Groups

Market Intelligence

Over 40,000 new products are introduced each year, yet 75-90% fail within two years. SA president Joan Schneider wrote “New Product Launch: 10 Proven Strategies” to investigate the launch process leading to this high failure rate, sponsored research on consumer product launches with Boston University and developed the annual Most Memorable New Product Launch (MMNPL) survey. The survey identifies emerging trends such as the rising influence of sampling, coupons, and social media. SA also completed a study with the Babson Center for Business Innovation, which polled sales and marketing executives involved in successful B2B product and service launches. SA uses this research to develop proprietary models for launch and maintain thought leadership in launch. SA also applies launch expertise to Community Launch, a proprietary process of raising awareness, educating stakeholders and the public, and securing approvals for new commercial and mixed-use real estate developments.

In 2010, Joan Schneider and Julie Hall published a second book, “The NEW Launch Plan: 152 Tips, Tactics and Trends from the Most Memorable New Products,” which provides a roadmap for marketers introducing new products in a competitive marketplace where new and consumer-generated media are shaping launch success.