Partners

Overview

Cerrell Associates has been a leader in the California and national public affairs arena for more than four decades. The firm is differentiated by its focus on the world of politics, public affairs and the media who cover that world, and by the diversity of its staff. Drawn from a range of backgrounds, Cerrell employees include former reporters, chiefs of staffs, planners and campaign managers. The firm operates across four key practice areas: local government relations, campaigns and issues management, land use and planning, and environmental public affairs.

Client Successes

Cerrell Helps Environmental Coalition Stop Toll Road

The Save San Onofre Coalition hired Cerrell Associates, as part of a larger consultant team, to stop a private toll road from slicing through the fifth most popular state park in California, San Onofre State Beach. Cerrell developed and implemented a comprehensive earned media strategy for a multi-pronged opposition campaign to stop the toll road. This successful campaign received local, regional, national and international media coverage. We were called upon to implement rapid-response and crisis management on a regular basis to combat a well-funded opposition that spent millions on a high-profile public relations and advocacy campaign.

Industry Expertise

• Associations
• Chemical
• Education
  • Higher education
• Government
• Health Care/Medical
• Not-for-profit
• Other
  • Economic development
• Real Estate
  • Building and Construction
• Technology
• Transportation
  • Airline

PR Specialties

• Brand Development
• Community Relations
• Crisis Communications/Issues Management
• Event Management
• Management Consulting
• Media Relations
• On-line PR
• Public Affairs
• Research
• Social Media

Other Specialties

• Advertising
• Marketing
• On-line Marketing
• Other
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

Cerrell Associates, founded in 1966, provides our clients with effective counsel and innovative strategies that help them shape public opinion and influence the decision-making process.

To be successful in today’s public affairs world requires the right blend of traditional strategic planning and flawless implementation, coupled with new media savvy. When properly packaged together, these communications tools impact the way our clients – businesses, trade associations, non-profits, political campaigns and others – engage, activate and influence decision makers and other key target audiences.

Whether you’re trying to win a project at Los Angeles City Hall, create a statewide alliance development network for pending federal legislation or develop a cutting edge website targeted toward key influencers, Cerrell Associates can help you achieve your goals.