Overview

PLANIN is a full service public affairs firm dedicated to get results to its clients. We are a brand of communication with personalized services with 15 years of market experience. We offer exclusive and pro-active work through renowned methodology. Moreover, Planin has proved experience in brand positioning. With headquarter in São Paulo, we get support all over the Brazilian national territory. Our mission is to valorize and preserve the image of the customers and their products within the community in general through integrate services of enterprise communication. Our vision is to be acknowledged by the customers as an important strategic business partner, a fundamental factor for the success in the market. Our principles are based on innovation: always challenging by working differently and better; ethics: respect and integrity are non-negotiable for us; agility: we anticipate market movements; partnership: we seek a business relationship where all partners win; Results: for us, it is the best demonstration of the company’s value. This is what we do best.

Industry Expertise

• Agriculture
• Business-to-Business
• Consumer Products
• Education
• Electronics
• Entertainment/Cultural
• Government
• Health Care/Medical
• Technology
• Telecommunications

PR Specialties

• Community Relations
• Crisis Communications/Issues Management
• Employee Relations
• Event Management
• Management Consulting
• Marketing PR
• Media Relations
• On-line PR
• Presentations
• Public Affairs

Other Specialties

• Advertising
• Graphic Design
• Marketing
• On-line Marketing
• Print
• Video Production
• Web Services

Practice Groups

Market Intelligence

BRAZIL MOVES UP A NOTCH TO INVESTMENT GRADE. Brazil was elected by Standard & Poor Investment Grade for the first time in its history, providing a major boost to the Latin American giant's ability to raise capital in global markets.

The US ratings agency said it lifted Brazil's ranking from so-called junk bond status thanks to the "maturation" of its economic policy management. The rise will help Brazil's ability to sell its debt to institutional portfolio managers, many of whom may not invest in high-risk securities.

The sovereign debt of the Latin American powerhouse is now rated BBB-, the lowest level in its investment grade, up from BB+.

The upgrades "reflect the maturation of Brazil's institutions and policy framework, as evidenced by the easing of fiscal and external debt burdens and improved trend growth prospects," said S&P. S&P explained that Brazil's foreign currency debt had fallen dramatically, with net debt amounting to a projected 3% of current account receipts in 2008 from in excess of 100% as recently as 2004.

With this new scenario, PLANIN can help international companies in their activities in Brazil, offering not only PR services but all communication support to improve their business.

Angélica Consiglio

Our Clients